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Reimagining Education

with Roy Spence & Ted Dintersmith

October 22, 2024

Reimagining Education

with

Roy Spence & Ted Dintersmith

October 22, 2024

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About the event

Join The Holdsworth Center’s president, Dr. Lindsay Whorton, for an engaging Place the Ladder conversation with Austin-based marketing guru Roy Spence, founder of the Make it Movement and venture capitalist Ted Dintersmith, founder of  WhatSchoolCouldBe.org. Discover how Spence’s marketing insights and Dintersmith’s mission to reimagine schools are catalyzing progress across industries and education.

About Roy Spence

Roy Spence is co-founder/chairman of GSD&M advertising, where he co-created culture-changing campaigns like “Don't Mess with Texas” and helped grow some of the world’s most successful brands like Southwest Airlines, DreamWorks, BMW and the U.S. Air Force. He believes deeply that marketing and storytelling can be a force for good and founded the Make it Movement to help young people discover their purpose and talents early on so they are confident about making a great living doing what they love. 

He is also co-founder and CEO of The Purpose Institute, a consulting firm helping people and organizations discover and live their purpose. Along with Haley Rushing, Roy co-authored the Wall Street Journal  bestselling book, “It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.”  

A native Austinite, Spence has been named Austinite of the Year, Ad Man of the Year and Idea Man of the Century. He’s been interviewed by top national newspapers and networks for his perspectives on marketing and finding and fulfilling an organization’s purpose.  

About Ted Dintersmith

Ted Dintersmith is passionate about issues at the intersection of education and democracy. His films, books, keynotes, and philanthropy focus on the urgency of reimagining school to keep pace with the tsunami of innovation reshaping society. 

He is the founder and Chairman of
WhatSchoolCouldBe.org, a non-profit organization catalyzing progress in schools, districts, and states across America, and in countries around the globe. His professional career centered on innovation, including being ranked as the top-performing U.S. venture capitalist for the years 1995-99. In 2012, he was appointed by President Obama to represent the U.S. at the United Nations General Assembly. In 2018, he received the prestigious NEA Friend of Education Award.  

Driven by the belief that teachers and students thrive with great leadership, The Holdsworth Center builds stronger leaders for Texas public schools. Founded as a nonprofit in 2017 by H-E-B Chairman Charles Butt, Holdsworth provides world-class leadership development programs and services within districts and at its Campus on Lake Austin, a one-of-a-kind place dedicated to the idea that public education holds worth.

At The Holdsworth Center, we believe public school leaders are nation builders who are helping to shape our collective future and they deserve rigorous professional learning in a world-class setting.

Investing in public education leaders makes a difference. Not just for them, but for the staff, students, families and communities they serve and influence. 

Jorge Barrera with students